THE ROAD TO CLICMOTION
The genesis for ClicMotion was a social gathering of seasoned automotive executives discussing the need for the industry to catch up with intelligent marketing techniques similar to that of the e-commerce market. The consensus was the platform would have to:
• be simple, scalable, and supportable via a SaaS model
• have a user-interface that is intuitive and easy to maneuver with data-sets
• contain built-in compliance and intelligence via AI to drive proven messaging (media combinations) to the right customers, with the right media, at the right time
The ClicMotion platform was built from the ground up on state-of-the-art open architecture with end-user desktop access via the Cloud. The result is a cost effective and easy-to-install solution that, after a successful dealer/dealer group pilot, is now available to all dealers, dealer groups, OEMs, captives, and their advertising agencies.
